The Marketing Strategy Of Nokia Corporation Marketing Essay

The selling Strategy Of Nokia passel Marketing EssayNokia Corporation applied the trade dodge and helps the agreement achieve the maximum kale potential. Marketing scheme is a exploit that telephoner applies to focus its limited resources on the best opportunities to increase gross sales achieve the goals of the company and gain the competitive advantages in the marts. Marketing strategy is an important planning that involve the basic and long-term activities of company with the considered of the berth and challenge of company faced and therefore contribute to the companys goals. Actually market strategy is one of the functional strategies. The functional strategies ar the decision rules or guidelines in each functional body politic of company. Functional areas that company may implement a functional strategy include research and development, finance, earth relation, human resources and merchandise departments. 4 Ps of MarketingMarketing is not only about delivered t he increase or service to the residual user, should run offing the benefits to the end user. Inside the marketing strategy of Nokia Corporation contain the marketing peter call Marketing Mix which introduced by Neil Borden in year 1953. Marketing Mix is one of the most fundamental theories in marketing area and is a combination of element of company in promoting companys merchandise or brand to achieve marketing objectives and customer satisfaction. The element combination of marketing mix is intersection, price, place and promotion and was proposed by E. Jerome McCarthy in 1960.Product is the firstly element in the marketing mix and can consider as customer solution. Product should satisfy the customers need or wants, more move is the superiority of the product against the competitor and what advantages the company gain from it products. According to the marketing principle of Philip Kolter, the product should be in three components. The three components were center field p roduct, actual product and augmented product. Since the Nokia primary products are rambling telephones and takeout IT devices. The core component is the end benefits of product for the buyer. The actual product is the characteristics of product such as quality level, features and branding. The augmented product is the support items of product like the after-sale service, warranty and delivery. On 11 February 2011, Nokias CEO Stephan Elop have announce a new strategic to alliance with Microsoft Corporation. This strategy purposed is to replace the mobile operating system Symbian and MeeGo with the Microsofts Windows call in operating system. The Windows Phone Lumia is the major speculation of Nokia to winning back a market lost to Apple, Samsung and Google. Windows Phone Lumia had been announce by Nokia as the worlds most innovative smart phone. The features of Lumia are contain the Carl Zeiss lens that can capture blur-free video even in the non-ideal surroundings condition, the new technology PureMotion HD+ display make the Lumia is the worlds brightest, fastest, and most sensitive touchscreen and the tuner charging that enable customers charge up without plugging in. All of these features are for the purpose of customers cheery and satisfaction when using Nokias products. Nokia also provided after-sale service for customers. If customers facing some hassle of products can contact nokia support by dint of the phone or straightway visit to the Nokia store and also can give some feedback through the social network such as Facebook and Twitter. Customers also can download games, themes, ringtones and wallpapers at Nokia Ovi store. For the products characteristics, Nokia Lumia have more beautiful color and people was state this is to against Nokia biggest competitor Apple Computer. Inc. This is because Apple product, IPhone only had black and white color. harmDetermination of the price of company product is important because this is related with profi t of company. When company releases a new product, the price is estimate by the bell and products value and must be aware because it has a great collision to the demand and sales. The basic pricing strategies are market skimming pricing, market penetration pricing and neutral pricing. Market skimming pricing strategy is the process set outting the highest price initially based on the product value to make highest profit. After the demand of first group customers is satisfied, company will lowers the price to attract an new(prenominal). The Neutral strategy is process set the price by the general market and competitors prices. The disadvantage is company sanctimoniousness maximize profit although this is the most safety way to compete with other company. Nokia had cut the price of Lumia 900 after Microsoft announced that Windows Phone 7 practise be upgradeable to the Windows Phone 8. Nokia cut almost price almost one-half is to attract more demands to clear the store and to cut the cost. Penetration strategy is about the deepest price cuts to make sure company product constantly the lowest on the markets and mostly apply when new product are release. Price Nokia Lumia 920 in US is $100 less than Samsung Galaxy S3 and $ two hundred less than Apples IPhone 5 and the ATT, second largest telecom operator in US also sell Lumia 920 in $99.99 is less $100 than other Windows Phone 8-HTC 8X.PromotionPromotion is about the delivery of information of product to the several(prenominal) parties through the method such as advertising, personal selling, public dealing and sales promotion. Nokia has used its Connecting People since 1992 as an advertising slogan. This slogan moment is Nokia mobile help people connect with each other wheresoever near and far in various geographical locations. Nokia also popped up their Lumia commercial on their YouTube Channel. Nokia had sold over 85 trillion devices and 4.5 million of those are Lumia in the Quarter 4 of 2012. This is b ecause Nokia announce Lumia as a boost for Q4 sales to placing the product in front the media and public.