Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk coffee berry is preparing to launch a au naturel(p) harvest,Azizs Honey-Nut Chocolate Bar,in amaturing grocery.Despite the presence of different foreign swords authoritarian in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide advertize campaign program. A prime purpose is modifying the attitude of the consumers close to taking East Pakistani chocolate instead of external brand chocolate. The primary merchandise objective of this plan is to encounter a unit sales of 1 million,the primary financial objective is to achieve stolon year sales r hithertoue enhancement of 7million taka,keep first year losses less and break even early on in the second year. Current merchandising Situation- Aziz milk chocolates is soon a declining product in market.The prod uct i svailable in few selected small shops in Dhaka,and other cities and district levels,Aziz milk chocolate has lost it smarket position receivable to weak promotion,lack of brand aw argonness and image,failure to create new features in tack to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to take up the estimated fortune in market ,Aziz milk chocolate should c befully focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market cons ists of consumers of children and offspring! adult people.Children aged 3-16 and young adults aging 17-35 days olders are the primary consumers of chocolates produced by aziz milk chocolates.Currently different world(prenominal) chocolatee brands are dominating in the market and consumers are wide get the foreign brands paying much more than the local anaesthetic Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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