Introduction To Marketing

Psychographic criteria: Personality Values Life-style behavioural criteria: Usage cross Occasions to buy or exercising the intersection Benefits sought-after(a) Habits of use Brand loyalty Attitude towards product shop dwelling house WHICH CRITERIA USE? DIFFERENT STRATEGIES CAN BE FOLLOWED: Non differential coefficient draft: selling indemnity: piece 1 fragment 2 Segment 3 One single form _or_ governance of government for all the portions EX: Coca-cola Differentiated strategy: Marketing insurance 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën surd strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments are non scratched at all PRODUCT POSITIONING: stead has tally up to mean the process by which marketers try to shit an moving pi cture or identity in the minds of their target market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market.

THE marketing STRATEGY Objectives (annual) naval division (criteria) Target ( major group of consumers) Positioning Sources of volume ( where does the V come from) control elements of the mix: main elements used to achieve the alliance’s goal Objectives: quantifiable objectives: Sales in Vo lume to gain ground Sales in value Ma! rket share positivity These criteria can be planned annually by the company in the traffic plan. Qualitative objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume evoke to the products that another product is given to replace: Others products sold by the company ( eg a product at the decline tip on its...If you demand to get a full essay, methodicalness it on our website: OrderCustomPaper.com

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