Essay about Analysis of Two Print Advertisements - 873 Words

Analysis of Two Print Advertisements For this piece of coursework I will be looking at two different adverts made by the same company, Muller, and finding the techniques that are used and what the effect of these methods are on the reader. The first advert is for Muller light mousse. It has a picture of a large mousse pot in the foreground, which has been manipulated to make the viewer’s eyes believe that it is the end of a bath tub, and in the bath tub is a young couple, who are playing and having fun. Also the bath is overflowing with bubbles. The advert came from a women’s weekly magazine called Bella, this leads me to believe that the advert is aimed at middle aged women. I think that the†¦show more content†¦The copy in this advert is very light hearted, fun and slightly childish, it is also quite a feminine font. The writing says that the mousse makes you feel great which makes you want to eat it. It also links the yogurt with your health. The Muller light logo highlights this as it is in a heart which then could link the mousse with health and it being good for your heart. This shape could also with the love between two people, the two people in the advert. The slogan â€Å"love light to the full† is a pun on the saying â€Å"live life to the full† and â€Å"love life† as though the mousse can improve your life for the better, and make you love it, or that it will improve your love life. The writing which says â€Å"feel great with deliciously tasty, 99.5% fat free Mullerlight Mousse† promotes the benefits of the yoghurt to the reader first, the delicious taste, rather than the benefits of the yoghurt, the fact that it is 99.5% fat free. In this picture the women is acting in a very sexy manner, this means that it could appeal to women – eat this yogurt and you will act like this, but also it would make it appeal to men – eat this and you can get a women like this, or if your girlfriend/wife eats this they will behave like this. The bubbles around the bath tub symbolise the bubbles in the mousse, and they look fluffy and light, so the advert is putting across theShow MoreRelatedVisual images Reinforce Traditional Gender and Sexuality Stereotypes948 Words   |  4 PagesVisual images reinforce traditional gender and sexuality stereotypes through the manifestation of the masculine and feminine miens. 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