Operations Management and Loreal Case Study Example | Topics and Well Written Essays - 2500 words

Operations Management and Loreal - Case Study ExampleThe outline of the report shows the absolute return of LOreal in terms of its sale and market share in the industry. To mark the competitiveness, the report presents a comparative study of LOreal with some of its rival companies.To a major extent the good of a company depends how aptly the aforementioned tasks are carried out. If the effectiveness of the company in managing these trading operations is to a greater extent then it will cost less and consequently it will reap a larger profit. And this correct mechanism once done helps a company to achieve a distinct competitive advantage with lower costs and better quality.This study is confined within the cosmetic industry since it is one of the burgeoning industries in todays world. The cosmetic industry today is a $29 billion business whose aggressive marketing and publicise efforts have forged a powerful trajectory of continued growth. According to the manufacturing census data on toilet items, sales of cosmetics in 1900 stood at about $100,000. Thereafter, the cosmetic industry emerged and rapidly expanded, as womens maturement interest in beauty products coincided with their new sense of identity as consumers. Around mid-1920s, retail cosmetics sales were estimated at about $125,000,000 per year and about $150,000,000 in 1940. (Daum C.M.L., May 2006)The target company taken for abridgment is the worlds largest cosmetic company LOreal. With top cosmetic brands like Garnier, Maybelline, Lancme, Ralph Lauren, Cacharel and Matrix in its portfolio, LOreal stands as a celebrated brand. Its only bank vault was to penetrate in the Indian market where Lakme enjoyed a monopoly, but has managed to cross that hurdle with ease. Literature ReviewOperations management plays a key role in making an organisations capableness to grow evident in any industry. It is the area that is concerned with the efficiency and effectiveness of the core operations of an orga nisation to support strategic goals of its business. Operations management also forms an important area in the schoolman field of business management. This field of study has been gaining tremendous attention and development for the last couple of decades. tot chain management decisions constitute a crucial part of a companys. long run planning. rationality of the domain and carrying out an analysis of a company, demands a brief literature review on release chain management. Theories of Halldorsson, Ketchen and Lavassani on SCM provide a base for further research