Sweet-talking unwraps trends

The Article Sweet-talking un wraps trends, published in The Australian Financial reexamine on 7 November 2006 outlines how Sweet talking high society uses market concept and market enquiry to gain insights into lymph gland take and demands, and evaluate competitors per attainance. Sweet-talking company, also cognize as dough Fix dedicates a lot of while to identifying customer needs. The company is using various merchandising strategies to stash away this essential knowledge. For instance, customers who visit the store are encouraged to render their attitudes towards real products and state what products they are go outing to barter for in future. This demonstrates that Sugar Fix is using merchandise concept. merchandise concept holds that company is pulling tuition from customers in bless to produce products that will satisfy their needs and demands (Kotler et al, 2006 p. 210). As a result, collecting feedback back up in achieving customer niggardliness a nd advancing business performance and developing new products. Sweet-talking does non spend immense amounts of money in collecting cultivation from customers. In doing so it has polished cost effective marketing interrogation methods. Marketing research involves Linking consumers and public to the marketer by means of information (Kotler et al, 2006 p. 20).

Sweet-talking follows marketing research process. Firstly mental facultys chat with customers, this helps to get the problem. Secondly collect information from customers in store and take it to the wish list book. Thirdly, heed analyses and evaluates informat ion by applying some(prenominal) rules and ! concepts. Finally, analysis assists stakeholders of the company in carrying out ultimate marketing decisions. In addition, a all-important(a) aspect of Sweet-talking marketing research involves obtaining feedbacks form staffs as salutary as assessing competitors performance. Feedback generated from staff helps managers in throng insights into customer needs, as staffs are generally...If you indirect request to get a full essay, order it on our website: OrderCustomPaper.com

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